Memory Keeping Made Joyful

Rediscover Your Memories, One Scrapbook at a Time

Thoughtfully designed scrapbook bases and journal bases that make memory keeping approachable, stress-free, and personal.

Scrapbooking flat lay with photos, paper, and scissors on a warm craft table

Made with Heart

Every album base is designed with care so your memories get the home they deserve.

Stress-Free Structure

Pre-designed bases remove the overwhelm so you can focus on the stories that matter.

Free Guides Included

Downloadable craft guides to help you start, stay inspired, and finish your albums.

Jerrie, founder of Heart and Hand Creations, crafting at home

Meet the Maker

Welcome to Heart and Hand Creations!

I'm Jerrie, a retired staff trainer turned passionate crafter and memory keeper. What started as a personal hobby after retirement has grown into a business — and a journey I never expected. My goal is simple: to help you preserve your memories and tell your stories through scrapbooking and journaling without the overwhelm. Along the way, I've learned a few key lessons about structure, interactive elements, and creating albums that actually get finished. I'm excited to share what I've learned so you can enjoy crafting your memories with confidence and joy.

Learn More About Jerrie
Free guide: Design Albums That Feel Intentional and Beautiful by Jerrie Legare

Start with a Free Scrapbook Guide

Choose a thoughtfully designed guide to build confidence and create with joy.

Explore the Free Guide

Get my Cozy Crafting Guide + Weekly Inspiration. No spam, just creative inspiration.

Paper Stories & Inspiration

Craft tips, memory keeping ideas, and behind-the-scenes stories from Jerrie's studio.

Why Slow Creative Hobbies Are Making a Comeback

Why Slow Creative Hobbies Are Making a Comeback

In a world filled with endless notifications, scrolling, and digital overload, many people are quietly returning to slow, tactile hobbies like scrapbooking, journaling, and paper crafts.

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Why I Design Scrapbook Album Bases Instead of Selling Full Scrapbook Kits

Why I Design Scrapbook Album Bases Instead of Selling Full Scrapbook Kits

My philosophy is to stop the overwhelm of completing scrapbooks.

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The Emotional Journey of Scrapbooking: Why It Means So Much

The Emotional Journey of Scrapbooking: Why It Means So Much

Exploring why memory keeping is an emotional journey.

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Holiday Market Recap

Holiday Market Recap

The moment the market opened, customers started flowing in and they didn't stop for hours.

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Handmade Holiday Cheer: Behind the Scenes of My Market Prep and Gift Ideas You Can Steal

Handmade Holiday Cheer: Behind the Scenes of My Market Prep and Gift Ideas You Can Steal

A behind-the-scenes look at how I prepare handmade gifts and craft booth displays for the holiday season.

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My Holiday Vendor Market Journey: From Planning to Dream Booth Setup

My Holiday Vendor Market Journey: From Planning to Dream Booth Setup

From choosing the right market to designing a booth that draws people in — here's everything I learned.

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Ready to Start Preserving Your Memories?

Browse the Etsy shop for scrapbook album bases and journal bases, or grab a free scrapbook guide to get started today.